It is an experiment in new-media publishing. Nothing about it is carved in stone; the site will change and evolve with the help of your feedback and constructive criticism. There will be glorious successes, there will be crashing failures, but most of all, there will be the courage to challenge 75 years’ worth of accepted “rules” about what comics are and aren’t.
This is NOT an attempt to “kill print.” Mark, John and their collaborators all love print comics. Mark alone writes what seems to be about one out of every three published these days. Print and digital can co-exist; we’re just trying to level the playing field between the two.